SEO.
New SEM/SEO Quiz To Test Your Knowledge
I had a lot of fun taking an SEO quiz that SEOmoz hosted back in May. Now there’s a new one. Intro is covered here. You can take…
The Ad Network’s Ad Network
I don’t fully understand the technology behind Right Media, a remnant inventory ad network and publisher-side ad optimization firm founded by former…
Answers.com Unveils Toolkit for Educators
Late last week Answers.com launched their “Teacher Toolkit.” It’s an innovative way for Answers.com to alert one community of users to tools…
Worms Smoked Out of Holes
Now hear this, spammers: The FBI teamed with Turkish and Moroccan authorities and nabbed the bad guys behind authoring and distributing the…
Internet and Interactive at WPP
Trudging through WPP Group’s impressive results released today I caught this little tidbit in a discusson if the holding company’s media business:…
O’Reilly In Debate Over Link Selling
I wrote back in April about how the sale of off-topic links to advertisers looking for search ranking boosts had become well…
Your Job vs. The Algorithm
Our inimitable columnist Sean Carton found what may be the best-ever example of Web marketing gone horribly, horribly wrong. He shared it…
We’re Live!
The blog’s up at last! A little background on why we finally decided to blog is here. Thanks very much for taking…
More Testing Of Middle Of The Page Query Refinement At Google
The Googleplex is playing with its search results again. Out is the "Dissatisfied" query refinement we wrote about earlier this month. In…
Copernic Still Wants Their Mamma.com
Clickz is reporting that the deal that has Mamma.com acquiring desktop/enterprise search provider, Copernic.com, is back on. Mamma.com’s plans to acquire Copernic…
Using Brackets To Illustrate Queries
How to write queries from Google software engineer Matt Cutts is a nice look at how Googlers internally represent queries, so that…
Answers.com and Opera Announce Partnership
According to a News.com story and this news release, access to the Answers.com database will be built into the Opera web browser…
More on Search Engine Penalties
Today guest writer Marcela De Vivo wraps up her look at search engine penalties, describing those applied by Yahoo and MSN. Yahoo’s…
BritZ!
Our columnist-from-across-the-pond Mike Grehan has been on an unofficial campaign to re-dub this publication “BritZ.” Looks like he got his wish, sort…
In the Search Engine Penalty Box?
Search engines have rules for what’s acceptable—and not acceptable—for content, linking, and many other factors that are used to calculate relevance. Some…
Revisiting Hijacking & Redirects: Moving To A Solution
Cast your mind back to May, when I wrote about the Google AdSense page getting “hijacked” by another site for searches on…
DMA To Allow Deceased to Rest In Peace
Get that Ouija board out of your marketing toolkit! The DMA wants its members to stop marketing to the dead. They’re deadly…
When Not to Use Search Engines
Turning to our favorite search engine has become reflexive for most people seeking information. But search engines aren’t always the best tools—there…
New MSN Screen Saver With Search & RSS Integration
Need a screensaver? The new MSN Screen Saver puts a search box on display, plus shows you RSS feeds, photos from your…
Verizon Gets Personalized Messaging
Yesterday I got an e-mail from Verizon, “Verizon Wireless Get it Now on your Motorola V710.” It didn’t have to say, “Dear…
Using E-Mail to Train Customers to Be Unprofitable
So I ordered a bunch of trousers from EddieBauer.com (because every women’s store on the planet has a ‘petite’ section, but it’s…
Inquisitor: A New Search Tool for Safari Users
Inquisitor 1.0 is a new search app that those of you who use Safari might want to take a look at. Here’s…
Please Convey Can-Spam Sentiments
I’d really love to hear from e-mail marketers ASAP because this time, it really matters. (By marketers, I mean marketers — not…
Is Anything Legal In Utah?
Sometimes you have to wonder if Utah is still legal in Utah. Between new child-protection legislation, the state’s legacy of nonsensical anti-spyware…
Search Branding: You Want It, But How To Measure?
Search Branding: Loving the Clicks That Don’t Convert from Gary Stein at ClickZ looks at how many marketers say search has a…
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