SEO.
Identifying a Google Penalty
Often when a site loses its search rankings suddenly, a webmaster may not know the cause. It could be that the site has been penalized by Google for…
Let’s Go Viral
Viral marketing and link love are like two peas in a pod. Viral Web marketing can be risky, but the rewards are…
Distilling Universal Search
While some industry-watchers are cheering Google's recent moves, others are yawning. Range Online's Phil Stelter digs into what Universal Search really means…
Yoono Plugin Has Much to Offer
Yoono has officially publicly launched a beta version of Yoono Buzz It!, a free social Web clipping and annotation plug-in for FireFox…
New Rules of PR Podcast with Greg Jarboe
I recorded a podcast with Greg Jarboe a few weeks ago about the new rules of PR. The conversation focused on strategies…
Will Google’s FeedBurner Scorch Organic SEO?
Last week, Google confirmed the rumors that it will acquire FeedBurner. Mark Jackson takes a look at the future of organic search…
Check Your Blog Deletions
This week, Six Apart attempted to block what they genuinely believed were inappropriate blogs and it backfired. Given the proliferation of blogs,…
Avoiding Low-Quality Links and Link Networks
Realizing the power of links, more and more companies want to outsource or find an easy way to build links in-house. Link…
eBay Acquires StumbleUpon
As rumored last month, eBay has acquired social media service StumbleUpon for $75 million in cash. The deal gives eBay access to…
Mobile SEO Presents Challenges
Mobile search engine optimization shares some common methods and problems with its Web-based counterpart, but there is a whole set of other…
Using Log Files To Improve Page Rank Distribution
Following a discussion on “Link & Ranking Strategies for Enterprise Sites” at SEOMoz, Hamlet Batista wrote an interesting article on ways top…
Colbert Interviews Wikipedia Founder
The Greatest Living American Stephen Colbert interviewed Wikipedia founder Jimmy Wales on Thursday. With a mix of humor and serious questions, the…
Using a Corporate Blog for CRM
It goes without saying that customer relationship management (CRM) is a necessary aspect of every organization's PR and marketing structure. Mark Jackson…
Interview with FeedBurner’s Rick Klau
I had the pleasure of interviewing Rick Klau recently, and we got into a deep discussion about how to get the most…
How To Market A Website for $100
Patrick Sexton aka feedthebot interviewed some major players in the search space and asked them all if they only had $100 how…
Lee Odden Polls For Best Search Podcast
Lee Odden over at Top Rank Blog asked a number of search marketers for some input on what they consider to be…
Building the Love
It takes more than business basics on a Web site to create link bait, and even a site offering the most mundane…
Creating a Global SEO Strategy
Developing a global SEO strategy is not an easy undertaking – not by a long shot. However, if you have a worldwide…
What Does Universal Search Mean for SEM?
Google's move to present results from multiple vertical searches in general search results will affect both searchers and search marketers.
Top Three SEO Mistakes
In the process of creating a presentation for catalog retailers at a DMA conference, SiteLogic’s Matt Bailey has distilled the essence of…
Blog Your Way to the Top
Mark Jackson takes a look at the benefits of blogging on your Web site.
Winning on Digg Podcast
A couple of weeks ago Neil Patel and I put together our second podcast about winning on Digg. This second podcast focused…
Chasing the Long Tail
When you pursue a competitive market you quickly find out how hard it is to rank for the highest volume terms. In…
Will Universal Search Mean Universal Domination?
Will the increased relevance from Google's new universal search process leave other search engines in the dust?
Link Safari: Gear Up for a Hunting Expedition
Link building columnist Justilien Gaspard offers strategic tactics and advice on finding high-value trusted links to create the right linking neighborhoods and…
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