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PPC.

Paid search and performance media: strategy, platform updates, and getting more from every click. 1,911 articles
PPC

Google tests bigger Local Services Ads listings in SERP

Google is testing larger Local Services Ads listings in search results, a change spotted by Anthony Higman that could boost visibility for…

By Sachin Patel · 24 Sep 2026

PPC

Google Native Checkout now available to more users

Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration and Google…

By Sachin Patel · 23 Sep 2026

PPC

Bing tests new Member price tag on Shopping ad results

Bing is testing a new 'Member price' tag on Shopping ad results, likely showing discounted pricing for paid membership or subscription-based websites.

By Sachin Patel · 23 Sep 2026

PPC

Google AI Mode Shows Sponsored Ads as Conversational Follow-Ups

Google AI Mode is showing sponsored product recommendations as conversational follow-ups to users’ informational queries.

By Venkat · 23 Sep 2026

PPC

Google AI Mode now shows long summaries for brand ads

Google AI Mode is now showing a longer summary above brand ads specifically, a shift from the shorter summaries previously seen below…

By Sachin Patel · 22 Sep 2026

PPC

Google tests new design for last two sponsored results

Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad design experiments."

By Sachin Patel · 21 Sep 2026

PPC

Google tests another new loading animation for sponsored results

Google is testing another loading animation for sponsored results, this time mirroring the loading style used for AI Overview results.

By Sachin Patel · 18 Sep 2026

PPC

Google tests URL breadcrumbs for sitelinks in sponsored ads

Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.

By Sachin Patel · 17 Sep 2026

PPC

Google AI Mode now shows sponsored ads and organic products together

Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by…

By Sachin Patel · 17 Sep 2026

PPC

Bing tests Top Picks badges within Shopping ad results

Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior…

By Sachin Patel · 17 Sep 2026