PPC.
Bing tests new format highlighting top ad and organic results
Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for…
Google Ads adds beta Promotion Mode to campaign settings
Google Ads is testing a beta 'Promotion Mode' setting that lets advertisers set promotion dates, adjust Target ROAS tolerance, and add extra…
Google tests sponsored product grid replacing organic product grid in SERP
Google is testing a sponsored product grid that appears to replace the organic product grid entirely, with Brodie Clark warning the labeling…
Google will test gun accessory ads in US Search this October
A six-month pilot will cover selected accessories, while ads for firearms and ammunition remain banned.
Google Ads gets a CRM backstop for broken conversion tags
Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to…
Google explains how to get star ratings next to your ads
Stores generally need 100 customer reviews and a score of at least 3.5 out of 5, according to updated Merchant Center guidance.
Bing Copilot shows ads before users complete the verification
Bing Copilot is showing ads before users complete the CAPTCHA verification, an unusual behavior spotted in the AI Mode-branded search experience.
Bing now showing sitelinks for ads in Copilot results
Bing is now showing sitelinks on ads within Copilot results, adding more detail and visibility to sponsored ads there.
Google tests new sitelink design for ads on mobile
Google is testing yet another new sitelink design for ads on mobile, spotted independently by both Brodie Clark and our team.
Bing free listing panel now showing more ads
Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may…