PPC.
Yahoo tests reviews and popular links in search ads
Yahoo is testing reviews and popular links within search ads, following similar tests recently spotted in Bing and Google search results.
Google tests product features in Shopping ads
Google is testing a new Shopping ad design that displays key product features against a grey background alongside product images, names, prices,…
ChatGPT tests single-brand shopping ads at the bottom of results
ChatGPT is testing shopping ads at the bottom of results that show products from one website, with the site’s favicon and name…
Google tests new ad format below AI Overviews
Google is testing a new ad format below AI Overviews, with an image on the left and the title and description on…
Google Ads launches Automotive Model Feeds for OEMs in beta
Google Ads has opened Automotive Model Feeds, called ‘Vehicle Top Ads’ in beta, to OEMs in the US, Canada, Australia, and the…
Bing adds white arrows to sitelinks in ads
Bing is testing a new sitelink design with a white arrow beside each link on ads, part of a recent run of…
ChatGPT tests CTA buttons for ads
ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a change that could help advertisers drive…
Bing Copilot ads now show a CTA button
Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed…
Google Ads tests AI that suggests campaign goals and ad components
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment…
Bing tests “Related searches based on your browsing” below sponsored ads
Bing is testing a ‘Related searches based on your browsing’ box below sponsored ads, following a similar test Google ran recently.