PPC.
PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts…
Where to Land the Best Paying PPC Jobs [Infographic]
Looking for a career in the pay-per-click (PPC) advertising field? New York City and Chicago have the most open PPC positions, but…
adCenter to Add Broad Match Modifier
The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and…
4 Reasons Your Search Team Should Manage DSP Campaigns
It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and…
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation…
Google’s Rosetta Stone AdWords Woes Continue as Case Reopened
Part of Rosetta Stone’s trademark infringement lawsuit against Google Inc., dismissed in 2010, have been revived by a federal appeals court. Google…
Paid Search, Mobile Spending Increase in Q1 2012
Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the…
PPC Reports: How to Highlight Meaningful Metrics Using Data Visualization
Good reporting is a key to proving the value of PPC and the job you’re doing managing PPC. Reports with poorly-crafted charts…
Review of Qwaya’s Self Service Facebook Advertising Tool
With over 850 million users, businesses and web entrepreneurs are flocking to Facebook to acquire a social following of their own. However,…
Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting
Google will allow you to tag up to 1,000 ZIP codes within the U.S. using AdWords Location Targeting. Location insertion for local…
Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated…
Writing Better PPC Reports
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn…
4 Helpful Tips on How to Save Money by Retargeting
Ad retargeting tactics can be regarded as creepy or annoying to visitors if not properly frequency-capped, but successful campaigns can often generate…
Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court
Google engaged in misleading and deceptive conduct in four cases, ruled a Federal Court in Sydney, Australia. The case was an appeal…
Google AdWords Ad Extensions Get Conversion Tracking
PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions.…
PPC Ads: When ‘Free’ Still Feels Risky
We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a…
Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects
At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money.…
How to Build a Keyword Discovery Machine Using AdWords
Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you?…
Google AdWords Adds Status Insights to Help Diagnose Ads Faster
Google recently announced the addition of a status insights icon to the Ads tab. This new feature provides visibility into the approval…
Paid Search Testing, March Madness Bracket Style
Testing is a critical piece to success in all aspects of digital marketing. Understanding the measurement plan and goals of the test…
Google Integrates New Display Interface Within AdWords
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new…
Top 10 PPC Campaign Mistakes
PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and…
How to Prioritize Your PPC Analysis for Awesome Results
Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important…
Benefits vs. Features: What Makes a Better PPC Ad?
When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit,…
8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion
Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through…
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