PPC.
Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes
More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to…
Using Personification to Boost Your PPC Ad’s CTR
Personification works wonders in mass media advertising, sales letters, and poetry. So why not pay-per-click advertising? Learn how testing a more personified…
Google Tests “Ads Related to” Notation Above PPC Ads
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads…
Disney, Las Vegas Top Searched Travel Destinations in Early 2012
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an…
Paid Search Peak Times: Gain Hourly Insights About Your Competitors
Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per…
Google AdWords Auction Insights Reveals Who You’re Competing Against
The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of…
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall…
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying…
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in…
Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other…
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP,…
2 Hidden Adwords Campaign Settings That Can Trip You Up
There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep…
What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects
We may not be able to write like “Harry Potter” author J.K. Rowling, but we all can access deep wells of creativity,…
How to Handle the AdWords Ad Rotation Changes
Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts…
Analyzing & Accounting for Search Partners
The Google AdWords search partner network is fantastic and terrible. There is good quality traffic to be found, but Google hates you…
AdWords Limits New Ad Rotation to 30 Days
Google has announced that the "rotate" feature in AdWords will change starting next week. The change limits ad rotation to 30 days.…
PPC Ads: Testing User Reviews to Increase CTR
Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for…
How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors
People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors –…
Google AdWords Tests Trusted Stores Endorsements
Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred”…
Top 5 Mistakes People Make Buying Paid Search Software
Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going…
Google Sheds Light on AdWords Quality Score with Comparative Indicators
Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look…
Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads
A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has shed…
AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare
Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on…
Google Unveils New Metrics for Brand Marketers
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and…
Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online…
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