PPC.
How To Write the Best PPC Ad Copy & Beat Your Competitors
While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier to shortcut the process and "steal"…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some…
Tell Me Three Times: A 3-Pronged PPC Balance System
Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback…
Google AdWords Adds Flexible Reach Targeting to Display Network
Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network.…
3 Tips to Make Your Facebook Ads Stand Out From the Herd
For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them into what…
How to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can…
Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms
Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings. The ban is part of Google’s…
3 Ways PPC Averages Lie
There’s an old adage that says “averages lie.” Nowhere is this truer than with PPC data. If you’re focusing exclusively on averages,…
Google & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready…
Innovative Retargeting Tactics
The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or…
Google Cars: New Sponsored Results Not Yet Generating Many Car Leads
Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads. Google hasn’t…
The ‘Hoarding’ Template: A Perfect Model for Your AdWords Campaign
The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and…
Google Introduces New AdWords Look Globally
Simplified AdWords interface features new menus, tabs, navigation, and buttons to help data stand out even more. Google's goal was to make…
How Bad Ads Can Improve Your Performance
They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick…
Paid Search Decathlon of Quality
Like Olympic athletes, paid search marketers practice their craft daily, all with the goal of inspiring customers in 3 seconds to choose…
Obama Beats Romney Early in Digital Marketing Race
A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes…
How Green Does Your AdWords Garden Grow?
Once your account reveals the existence of a high-volume keyword, it’s time to become a keyword ecologist, exploring the habits, habitat, potential,…
Anatomy of a Successful PPC Ad
Five key ad copy elements will affect your prospects’ decision to click through on your ad, and then once on your page…
How to Recover from a PPC Test That Crashed & Burned
One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that…
Internet Ad Revenue Hits Record $8.4 Billion in Q1
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed…
5 Tips for Writing Winning PPC Ads
How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having…
Google Ups Ad Rotation Period to 90 Days, Offers Opt Out
Power to the PPC people! Google has changed course on the AdWords ad rotation change, following massive outcry from advertisers – including…
It’s Time to Give Microsoft adCenter a Try
If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends…
4 Secrets About Paid Search Agencies
To get the most out a paid search agency, you should understand that, like any business, a search agency needs to make…
How to Easily Get More Ad Traffic on Yahoo & Bing
A number of adCenter feature enhancements have recently launched to give more insight into lost impression opportunities. Below are some of the…
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