PPC.
Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC
If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in, or if you’ve ever felt your…
Why Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per…
What You Need to Know About Google’s Sitelink Policy Update
Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link…
Why Paid Search for B2B Companies is Dead (or Dying)
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be…
Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product…
Google Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining…
How to Set Up the New Universal Google Remarketing Code
Whether you’re a remarketing expert and want to set up these new tags for their ease of use and new functionality, or…
A Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy…
More Than 100,000 Sellers Have Inventory in New Google Shopping Model
Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option…
Why You Should Use the New Google Remarketing Code
Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and…
A Refresher on Retargeting & Helpful Tips
Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how…
Google Pushes Freshness With AdWords Seller Ratings Extension Change
Only companies with at least 30 reviews during the past 12 months and a four-star rating will now be eligible to have…
Has PPC Ad Position Been Reduced to a Simple Race to the Top?
With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3…
Search Marketing & the Fine Art of Nexting
Our subconscious has habit of predicting what is just about to happen, or "nexting." So it's critical for search marketers to create…
Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns
A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve…
Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great
Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign…
Google Rolls Out Car Insurance Comparison Shopping in UK
Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the…
How to Take Advantage of Google AdWords’ Improved Geotargeting
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is…
Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up
Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn…
Product Ads 101: A Real Look at PLAs, Debunking Hype & Fear
Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is…
3 Tips for PPC Holiday Preparation in 2012
The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is…
New Competitive Facebook Reporting Tool Available
SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that…
Yahoo Bing Network Replaces Microsoft adCenter
Microsoft is to rebrand its advertising arm as part of a deeper partnership with search firm Yahoo. Bing Ads will replace the…
Setting up PPC Campaigns
Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best…
Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results
High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is…
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