PPC.
Online Spend Beats Radio In The UK
My wife used to be in radio promotions with the solid job when I went into that fly-by-night internet stuff. Well, love,…
Lycos To Distribute Ads Through AlmondNet Post-Search Network
Lycos in Deal for Search-Targeted Banner Ads from AdWeek covers how Lycos will be distributing its paid listings through the AlmondNet search…
Click Fraud Suit Names Google, Yahoo & Other Search Companies
Rumors of a class action lawsuit over click fraud have been circulating for over a year. Now one may have finally arrived.…
WSJ On Using Search To Build Brand
Your Ad Here, 10 Words Max from the Wall Street Journal (sub. required to read) looks at how search ads are being…
NPR Looks at Online Advertising
A National Public Radio ran a story Morning Edition today on report about online and keyword advertising. You can listen to the…
Are Your TV Ads Tuned Into Search?
Integrating Search With TV Ads: The Next Generation from Gary Stein at ClickZ looks at how television marketers better have a search…
Yahoo Posts Ad Guidelines & Ad API Info
Yahoo has posted new guidelines about what’s acceptable in its search advertising plus some information about its long-standing API system for advertisers.…
BlowSearch Offers Source Exclusion; When Will The Majors Do The Same?
Another Search Engine Strategies, and another show where I heard plenty of advertisers asking yet again for the ability to pick and…
Euro Search Marketing To Grow 65 Percent
Forrester Research estimates that search marketing will increase 65 percent in 2005 to 1.4 billion. That spend includes non-search contextual ads, however.…
Search Ad Prices Rising — Retailers Seek Options
Some Retailers Balk At Search Ads As Prices Soar from Dow Jones discusses how as search ad prices rise, some retailers are…