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PPC.

Paid search and performance media: strategy, platform updates, and getting more from every click. 1,918 articles
PPC

Yahoo Execs Talk About the Possible End of Ad Relationship with MSN

Last week I blogged an item about Yahoo CEO Terry Semel predicting that Yahoo’s advertising deal with MSN will end when Microsoft…

By Gary Price · 08 Mar 2005

PPC

Australia’s Ansearch Will Use Overture Ads

Ansearch, the new Australia web engine that is set to formally launch on March 31 (we’ve been blogging about it since November)…

By Gary Price · 07 Mar 2005

PPC

The NY Times Publishes Article About Clickfraud

Time for another clickfraud article coming from major mainstream press organizations. This time around it’s The New York Times/IHT with the story:…

By Gary Price · 04 Mar 2005

PPC

So Long Overture, Hello Yahoo! Search Marketing Solutions

A bit of re-branding news to begin the month of March. The Overture brand is no more. All of Overture’s and Yahoo’s…

By Gary Price · 01 Mar 2005

PPC

Conversion Research Shows Search Costs Could Rise

Research Supports Aggressive SEM and SEO from Kevin Lee at ClickZ looks at two recent search and conversion behavior studies to summarize…

By Danny Sullivan · 25 Feb 2005

PPC

Paid Search Worth $5.5 Billion In 2009

JupiterResearch says paid search will rise to $5.5 billion in 2009, driven by four vertical areas: retail, financial services, travel and media…

By Danny Sullivan · 24 Feb 2005

PPC

SEMPO Stats On Click Fraud; Most Worried, Many Confirm A Problem

SEMPO has released stats about click fraud drawn from the The State of Search Engine Marketing 2004 survey it released in December.…

By Danny Sullivan · 23 Feb 2005

PPC

New Guide To PPC Search Listings

If you’re looking for another site dedicated to paid search, you might give Pay Per Click Universe a whirl. Up for a…

By Danny Sullivan · 22 Feb 2005

PPC

More Press Attention Given to Clickfraud

Clickfraud continues to get mainstream press attention. This time around, the AP’s Michael Liedtke has the story, Click fraud looms as threat…

By Gary Price · 11 Feb 2005

PPC

eBay President Says Keyword Pricing “Bubble Like”

An article from Reuters: eBay: Key word pricing ‘a little wild’, includes a comment or two from eBay North America president Bill…

By Gary Price · 11 Feb 2005