PPC.
Looking At ClickTrack’s BidHero
Over at Search Engine Guide, BidHero Brings Bid Management to the Masses from Jennifer Laycock a new, low-cost bid management tool called…
When & Why You Should Buy Your Name
Beaten at Your Own Name: Buying Your Brand from Kevin Lee at ClickZ looks at why brand holders might decide it makes…
Yahoo Rapped Over Funding Spyware — Isn’t It Overdue For Source Selection To Be Allowed?
How Yahoo Funds Spyware out now by spyware researcher/activist Ben Edelman looks at how Yahoo ads run in plenty of places beyond…
Yahoo Apologizes For Ad Management Problems; Issues Case-By-Case Refunds
I wrote last week about how a weekend upgrade to Yahoo’s ad management system went awry, making things sluggish or keeping some…
Transcripts from Conference on Search Ad Disclosure Now Available
In June, Danny blogged about a panel he was on at: Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to…
Yahoo’s Ad Management System Down Or Sluggish For Some, After Upgrade
More woes for Yahoo Search Marketing’s account system. Yahoo! Search On The Fritz After System Upgrade from MediaPost looks briefly at how…
Small Business Owner Says He Lost $500,000 Due to Click Fraud
Adam Penenberg’s Wired article Click Fraud Claims Drive Lawsuits, provides another example of a small business owner who says his company lost…
Yahoo Readying New Paid Listings System
Yahoo plans a new paid listings system for next year that will allow advertisers to have multiple creatives, rankings based on a…
Yahoo Expands Ambassador Program and Adds Services for Certified Affiliates
The Media Post story: Yahoo Beefs Up Training For Search Marketers, has details about the folks in Sunnyvale expanding access to its…
U.S. District Court Judge Issues Written Decision in Geico v. Google AdWords Case
Out-Law.com reports that the judge in the Geico v. Google case recently released a written version of her ruling in a case…