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Thom Craver
2012
Google Sunsets ‘Old’ Analytics Reports
Google Analytics announced in a blog post that v4 is no more. Starting today consumers will see only the new…
Marissa Mayer Named Yahoo CEO
Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Google's 20th employee resigned from Google yesterday.…
Using Custom Alerts in Google Analytics
Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when…
Bing Webmaster Tools Lets You Disavow Backlinks
Bing has announced a new configuration area in Bing Webmaster Tools called "Disavow Links." The tool is for submitting an…
Google Analytics Finally Gets Mobile App
At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps…
Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More
Google Analytics users can create a tracking profile that specifically tracks mobile apps. Google Mobile App Analytics has introduces a…
Google+ Celebrates Birthday With Tablet App, Events, 250 Million Users
Google+ wished itself a Happy +1st birthday yesterday at Google I/O 2012. After announcing the project last year, Google+ finally…
Power Searching With Google: Class is in Session Soon
Class will soon be in session for a course on how to power search using Google's advanced options. Google's search…
Bing Adds More Yelp to Local Search
Bing and Yelp are teaming up to provide more local information. Bing's U.S. users will see significantly more Yelp data…
Analytics Means Action: A Love-Hate Story of Data Dumped
Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital…