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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
ChatGPT is testing a new way to make ads feel like part of the conversation
ChatGPT is testing a new ad display format within its results. we’ve been noticing more varied ad designs showing up…
Google Ads Rolls Out Live Test Of Strong Match Labels
Google is testing a “Strongest match” or “Strong match” label on certain search ads. This one is confirmed Google’s Ginny…
Bing tests new “Top Source” section in search results
Bing is testing a new section on its search results page called “Top Source.” Based on what we’re seeing, this…
How to check if your site is eligible in Preferred Sources
Google recently rolled out a preferred sources feature on the search results page. When a user selects a website as…
Google tests new “Featured Products” subheading in shopping ads
Google is testing a new subheading within its Sponsored results carousel called “Featured products,” with the description “From online or…