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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google explains why hreflang alternate URLs show as “not indexed”
Gary Illyes clarified how Google handles hreflang and alternate URLs during canonicalization, explaining that these alternate versions aren’t indexed in…
Bing tests See more and Visit site buttons for sponsored results
Bing is testing new “See more” and “Visit site” buttons appearing for sponsored results. We spotted this yesterday, with these…
Google tests sponsored results with new subheading
Google is now testing a change that displays the websites name directly under sponsored results. Normally, sponsored results just carry…
AI Mode ads now show non-clickable sitelinks
Google is testing sitelinks appearing in ads in AI Mode. This is the first time we’ve seen this style of…
Bing tests clickable underlined text in organic result descriptions
Bing is testing clickable, underlined text within the descriptions of its organic search results. When clicked, this text doesn’t take…
Google tests blue hyperlinks in sponsored results ads
Google keeps rolling out changes to its Shopping and sponsored results ads. Last week, we saw AI-generated descriptions being tested…
Google tests AI-generated descriptions in Shopping ads
Google is testing AI-generated descriptions in Shopping and product ads. This follows a similar test spotted last month in regular…
Google says Reddit gets no special preference in search
Google communications representative Jennifer Kutz confirmed to The Verge that Reddit gets no preferential treatment in Google’s search rankings or…
ChatGPT Rolls Out Product Carousel Ads at Bottom of Results
ChatGPT is testing new variations for how ads appear at the bottom of its results. The latest version shows multiple…
Google is mixing AI Mode replies into Search Console query data
Earlier this year, Google launched a new AI Performance Report within Google Search Console, nested under the main Performance report.…