- 265
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- 2026
- on Search Engine Watch
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google answers whether old backlinks to hijacked domains hurt rankings
Google’s John Mueller replied on Reddit to a user asking whether Google would penalize a website for old outbound links…
Bing tests sponsored results within its Copilot results
Bing is now testing sponsored results within its AI Overview/Copilot results. This is the first time we’ve seen sponsored results…
Google tests new check stock at more nearby stores button in free listings
Google is now testing a new button within free listings labeled “Check stock at more nearby stores.” When a user…
Google tests AI-generated review summaries in sponsored results
Google is now testing AI-generated review summaries within sponsored results, shown under the heading “What Customers Love” followed by an…
Google Shopping tab lets users filter products by trusted review sites
Google Shopping tab is showing a new filter for users on mobile. Users can now filter products by website. I…
Google drops show more button, pushes users into AI Mode
Google continues pushing users toward AI Mode. In this recent test, Google isn’t showing a “Show more” button for some…
Google Search faces indexing and serving issues
Google Search experienced an indexing issue on August 28. Barry Schwartz reported this on Search Engine Roundtable, wrote: “Google Search…
SerpApi files to dismiss Google’s amended lawsuit again
Back in July, a federal court dismissed Google’s lawsuit against SerpApi. Google came back with an amended complaint, and now…
Semrush launches official connector for Claude
Semrush has launched an official connector for Claude. This allows users to connect their Semrush accounts to Claude and use…
Google tests inline shopping ads carousel within AI Mode content
Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing…