408
articles
2011–2013
on Search Engine Watch
Industry
most covered
Author

Miranda Miller

2012

SEO

Google Panda & Penguin: A New Way for SEOs to Measure True Impact

How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s…

11 Oct 2012

SEO

Google Updates Above the Fold Page Layout Algorithm

Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content,…

10 Oct 2012

SEO

53% of Organic Search Clicks Go to First Link [Study]

When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid…

10 Oct 2012

SEO

Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

Many of the 65 algorithmic and search changes Google made in August and September were related to local search results,…

05 Oct 2012

Social

Marketing to the Mindset: How to Match Social Content to User Intent

Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to…

05 Oct 2012

Social

Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program…

04 Oct 2012

SEO

Website Traffic Down? Might Be Google EMD Update, Might Be New Panda Update

Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much…

04 Oct 2012

SEO

Google Warns of Upcoming Exact Match Domain Algorithm Change

A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain…

02 Oct 2012

Analytics

Google Trends and Insights for Search Become One Mobile-Friendly Service

A Google Trends update gives the tool a new interface and incorporates features from Insights for Search, which has been…

01 Oct 2012

Social

Men Cost Less to Reach with Facebook Ads, Click More

There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who…

28 Sep 2012

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