408
articles
2011–2013
on Search Engine Watch
Industry
most covered
Author

Miranda Miller

2012

Social

The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]

A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to…

09 Apr 2012

Social

Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing

Facebook’s Timeline for brand pages will increase your fan engagement 425 percent. Actually, engagement is down 30 percent, but only…

05 Apr 2012

Social

5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

Facebook fans enjoy your company history, expect your Page to stay current, and may not pay much attention to your…

05 Apr 2012

Industry

Google Forfeiture: Government Splits $500 Million

Government agencies that took part in an investigation of Google for distributing paid search ads for Canadian pharmacies that illegally…

04 Apr 2012

PPC

Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]

A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads…

04 Apr 2012

PPC

Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court

Google engaged in misleading and deceptive conduct in four cases, ruled a Federal Court in Sydney, Australia. The case was…

03 Apr 2012

SEO

Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks

Google Webmaster Tools is warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial…

28 Mar 2012

Mobile

Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A…

28 Mar 2012

Industry

Encrypted Google Search by Default Coming to Firefox

Mozilla has announced they will enable HTTPS by default in their Firefox web browser for all Google searches, taking the…

27 Mar 2012

Industry

Google Reviews Japanese Court Order Demanding Removal of Autocomplete Terms

A plaintiff claims to have lost his job and suffered great humiliation at the hands of Google, which displays more…

27 Mar 2012

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