- 137
- articles
- 2014–2017
- on Search Engine Watch
- Industry
- most covered
Mike Obrien
2017
Customer reviews: The not-so-secret SEO tactic
Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews…
2016
Facebook announces four new mobile ad formats
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile…
How to keep the ‘person’ in ‘personalization’ without being a creep
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a…
The state of influencer marketing in 2016
Before Vine's popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as…
Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report.…
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and…
Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone
While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise…
Artificial intelligence the star of Google I/O
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google…
What’s the difference between responsive, adaptive and mobile-friendly sites?
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly... right? Not quite. Here's…
Seth Godin: Nobody makes a purple cow by sticking with what’s safe
Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A…
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