- 137
- articles
- 2014–2017
- on Search Engine Watch
- Industry
- most covered
Mike Obrien
2016
Dictionary of ad buying: key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them,…
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Seth Godin on titles, transformation and Trump [video]
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer…
2015
Spotlight: DuckDuckGo’s Gabriel Weinberg
DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll…
Elite SEM maintains perfect record at U.S. Search Awards
Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year.…
Personalization Helps Amazon Prevail
It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch…
Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change,…
On-Page, Link Signals the Most Important Local Ranking Factors
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid…
Does Video Enhance Predictive Search?
Predictive search is nothing new, but as YouTube has grown to the second-largest search engine, it's spread to video. Does…
Fake YouTube Views Still Monetized by Google
Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far…
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