- 51
- articles
- 2012–2015
- on Search Engine Watch
- PPC
- most covered
Lisa Raehsler
2013
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match…
How People Search For Movies on Google Predicts Box Office Revenues [Study]
A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings…
July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?
In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced…
5 Kickin’ New Google AdWords Features to Try
Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including…
AdWords Mobile PPC Performance: How it Stacks Up Against Desktop
Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop…
Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition…
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New…
What People Search For – Most Popular Keywords
Billions of searches are conducted each day on popular search engines and social websites by people all around the world.…
Search Funnels in AdWords Show Value for Every Click
AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's…
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with…