2,108
articles
2005–2009
on Search Engine Watch
Industry
most covered
Author

Kevin Newcomb

2009

PPC

Yahoo Adds Targeting to Search and Content Ads

Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and…

17 Mar 2009

Industry

SearchDay | Setting up PPC Campaigns 101

Today's search engine marketing news and opinion: Setting up PPC Campaigns 101, Part 1; Fishing for SEO; Behavioral Targeting: Profiling…

16 Mar 2009

Industry

SearchDay | Assessing the Success of A Promotion

Today's search engine marketing news and opinion: Assessing the Success of Our Promotion; Yahoo! Search Soars in Japan; Google Launches…

12 Mar 2009

Industry

SearchDay | What Should You Do When You Get Canned?

Today's search engine marketing news and opinion: What Should You Do When You Get Canned?; Improve Conversion Efficiency with Demandbase;…

11 Mar 2009

Industry

SearchDay | Big Brands are Starting To Get It — or Is Google Starting to Get Big Brands?

Today's search engine marketing news and opinion: Big Brands are Starting To Get It -- or Is Google Starting to…

10 Mar 2009

Industry

SearchDay | Integration in a Decentralized World

Today's search engine marketing news and opinion: Integration in a Decentralized World; Combating SEO Implementation Paralysis; Matt Cutts Clarifies Google's…

06 Mar 2009

Industry

Matt Cutts Clarifies Google’s New Preference of Brands

The search world has been abuzz for the past week or two with the news that Google now prefers brands…

06 Mar 2009

Industry

SearchDay | Buzz Monitoring = Brand Development

Today's search engine marketing news and opinion: Buzz Monitoring = Brand Development; Twitter's Big Search Plans: A Google Killer?; Yahoo…

05 Mar 2009

Industry

SearchDay | The End of the Beginning

Today's search engine marketing news and opinion: The End of the Beginning; SEMPO Names 2009 Officers; Gen Y's Notice Social…

04 Mar 2009

Industry

SEMPO Names 2009 Officers

SEMPO, the Search Engine Marketing Professional Organization, has elected a new slate of officers for 2009. Jeffrey Pruitt, formerly SEMPO…

04 Mar 2009

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