Kevin Newcomb
2,108
articles
2005–2009
on Search Engine Watch
Industry
most covered
Author

Kevin Newcomb

2008

Industry

Search Headlines & Links: March 25, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…

25 Mar 2008

SEO

Google, Yahoo & MySpace Team Up for OpenSocial

Yahoo, MySpace and Google have pledged their support to open standards for social media development and data by joining together…

25 Mar 2008

Industry

Highlights from the SEW Blog: March 17-21, 2008

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the…

24 Mar 2008

Industry

Search Headlines & Links: March 24, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…

24 Mar 2008

Industry

SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding Strategy

Running banner ad campaigns on Google’s content networks requires different thinking than text ad campaigns — thinking that’s surprisingly counter-intuitive.…

24 Mar 2008

Analytics

SEW Experts: Does A Close By Any Other Name Sell As Sweet?

Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related…

21 Mar 2008

Industry

SEW Experts: Sales and Your Search Marketing Agency – Part 2

A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the…

21 Mar 2008

Industry

Yahoo on the Future of Search

Where’s search heading? Ask Yahoo’s chief scientist, Andrew Tomkins. He’ll be giving the morning keynote today at SES New York.…

20 Mar 2008

Industry

Where’s Search Heading? Ask Yahoo’s Chief Scientist

For the past 10 years, most search engines have relied heavily on analyzing anchor text, links, and content to determine…

20 Mar 2008

SEO

SEW Experts: Link Building from the Heart: Giving to Get

Traditional marketers and PR folks have been using good deeds for marketing purposes for years; so why not online marketers?…

20 Mar 2008

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