- 2,108
- articles
- 2005–2009
- on Search Engine Watch
- Industry
- most covered
Kevin Newcomb
2008
SEW Experts: Google Mobile Advertising: Start Now!
Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. In today’s Content Advertising column,…
SEW Experts: What is Valid Link Bait?
A 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Social media traffic bait. Morality and marketing…
SEW Experts: Keywords Without Ego
It’s hard to believe that some marketers will measure success by the improvement of a popular keyword. In today’s SEM…
SEW Experts: 3 Ways to Spy on Your Competitors
James Bond would never have been the greatest secret agent on the silver screen if it weren’t for his super-awesome…
SEW Experts: Do We Need Educational Standards for Learning SEO? – Part 2
Do SEO standards help or hinder a neophyte looking for education? Does setting standards give away industry secrets? Where do…
SearchDay: Microsoft Unveils AdCenter Desktop Beta
Today's search engine marketing news and opinion: Microsoft Unveils AdCenter Desktop Beta; Who Owns the Brand?; Measuring the Impact of…
Microsoft Unveils AdCenter Desktop Beta
Microsoft on Tuesday took the wraps off a new application for webmasters: the AdCenter Desktop Beta. The tool extends the…
SEW Experts: Measuring the Impact of Multichannel Marketing
In many cases, search is the first step in the customer buying process, when they’re in research mode. But, at…
SEW Experts: Who Owns the Brand?
For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their…
SearchDay: When Top Keywords Suddenly Vanish
Today's search engine marketing news and opinion: When Top Keywords Suddenly Vanish; Google PageRank isn't the Same as Ranking in…
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