2,108
articles
2005–2009
on Search Engine Watch
Industry
most covered
Author

Kevin Newcomb

2008

Industry

SearchDay | Landing Pages and the Decision-Making Process

Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search…

29 Oct 2008

Industry

SEW Experts: Landing Pages and the Decision-Making Process

Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and…

29 Oct 2008

Industry

SEW Experts: Search Trademark Hobby Kit

Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that…

29 Oct 2008

Industry

SearchDay | Small Business Site Architecture

Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past…

28 Oct 2008

Industry

SEW Experts: Building it Better — Small Business Site Architecture

Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. In…

28 Oct 2008

Industry

SEW Experts: The Ghosts of SEO Past and Future

When banner ads first came out, there was hardly enough inventory to satisfy advertisers’ needs. Paid search and search engine…

28 Oct 2008

Industry

SearchDay | Those Mysterious Quality Scores: Fundamentally Simple

Today's search engine marketing news and opinion: Those Mysterious Quality Scores: Fundamentally Simple; LinkedIn Unveils New Search Platform; hakia Launches…

27 Oct 2008

Industry

SEW Experts: Those Mysterious Quality Scores: Fundamentally Simple

The quality scoring system used for search engine ads is based on a complex group and series of calculations that…

27 Oct 2008

Industry

SearchDay | The Organic and Paid Balancing Act

Today's search engine marketing news and opinion: The Organic and Paid Balancing Act; The Future of Online Ads: Location, Location,…

24 Oct 2008

Industry

SEW Experts: The Organic and Paid Balancing Act

As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are…

23 Oct 2008

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