- 2,108
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- 2005–2009
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Kevin Newcomb
2007
Linkbait in 2007
Over at Search Engine Land, guest blogger Nick Wilson offers up a 2007 Guide To Linkbaiting. He outlines the risk/reward…
Google Patent Hints at Ad Relevance Factors for Contextual Ads
A new patent application from Google gives hints about its plans to include relevancy factors in its contextual ad algorithms.…
Google Updates AdSense Policies
Google updated its policies for publishers in the AdSense program last night. Jennifer Slegg has a very thorough breakdown of…
Two- and Three-Word Queries Rule
According to data collected from users of European Web analytics provider OneStat, most people use 2- or 3-word queries in…
Weather.com’s SEO Efforts Rest Heavily on Analytics
Data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts.
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web…
Search Headlines & Links: Jan. 17, 2007
A selection of stories posted to the Search Engine Watch Blog, along with today’s search-related headlines from around the Web:…
Former About.com Boss Heads to IAC
Former About.com and AllBusiness.com CEO Peter Horan has been named CEO of IAC Media & Advertising, overseeing Ask.com, Citysearch, consumer…
Wired Writes Yahoo’s Eulogy
Wired reporter Fred Vogelstein has penned a 3,200-word eulogy to Yahoo, “How Yahoo Blew It.” The story chronicles Yahoo CEO…
What Are SEO Best Practices?
Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Following…