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Kevin Newcomb
2007
Yahoo Reorg In Full Effect: Advertiser and Publisher Group Changes
Back in December, Yahoo announced a sweeping reorganization that created three new operating groups and shuffled execs to lead those…
Search Headlines & Links: Feb. 14, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
Google to Update Ad Quality Scoring
Google announced today that it will be updating its ad ranking algorithm for AdWords, and making that process a bit…
Are You Really Analyzing Your Paid Search Campaigns?
What do you do when the needle won’t move anymore — when you can’t invest another dollar in your paid…
Blogs & Social Media Drive Traffic and Search Rankings
ClickInfluence’s Nick Wilson just spoke in a social media session at SES London, and he’s posted an extended transcription of…
Shopzilla Shuffles Execs, Leads Scripps’ Push Online
Shopzilla announced Tuesday that its founding chairman and its president of two years will depart from the shopping search engine…
AOL Turns Up Dial on FullView Marketing
AOL launched its new FullView search interface in October, integrating Google search results with multimedia, local or other content from…
Google to Test CPC-based Site Targeting
Google announced plans to begin a test of CPC-based ads using the site targeting feature. Site targeting allows advertisers to…
Search Headlines & Links: Feb. 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
The Tail that Wags the News Search Dog
Why does Google News get more press and blog mentions than other news search engines, when Yahoo News and AOL…