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Kevin Newcomb
2007
Search Headlines & Links: Mar. 23, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
Google’s New Text Link Ads — Hotornot?
As I was putting together the latest Search Engine Forums Spotlight, I came across some threads on various search marketing…
Microsoft is Down, but Don’t Count Them Out
Microsoft has clearly stumbled in implementing its search and online advertising strategies. They were late to the search game, depending…
Search Headlines & Links: Mar. 22, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
IAC’s Horan Shares Local Strategies
Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC’s local content strategy in his keynote address Wednesday…
Yahoo Steps Up Click Fraud Efforts
A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
Yahoo Renews Click Fraud Prevention Efforts
Yahoo today put a renewed focus on fighting click fraud by appointing Yahoo vet Reggie Davis as the new VP…
Microsoft Names New Search & Ads Lead
Microsoft has named a company insider to replace Christopher Payne, corporate VP of Windows Live Search, who decided to leave…
Search Headlines & Links: Mar. 21, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
SEMPO 2007 Officers Named
SEMPO, the Search Engine Marketing Professional Organization, has announced its 2007 officers, as chosen by its Board of Directors that…