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Kevin Newcomb
2007
GoogleClick Clears One Hurdle, Another Looms
Google’s planned $3.1 billion acquisition of DoubleClick cleared another regulatory hurdle this week when the Australian Competition and Consumer Commission…
Ask.com Carrying IAC Through Tough Times?
Ask.com’s strong performance is helping offset a rough quarter on parent IAC, driven largely by a troubled mortgage industry’s impact…
SEW Experts: How Site Architecture Influences Link Building
Site architecture determines how successful link building campaigns will be. In today’s Link Love column, “How Site Architecture Influences Link…
Search Headlines & Links: October 31, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
Relevance is Relative
Google is perceived by many as being “the best” search engine, returning the most relevant results. But is it really…
Google to Launch OpenSocial APIs
Shortly after losing out to Microsoft in its efforts to woo social network du jour Facebook, Google has unveiled OpenSocial,…
SEW Experts: Life after SERP: A/B Split and Multivariate Testing
When searchers find your site, what will they see? If you’re using A/B split tests and multivariate testing, they’ll see…
SEW Experts: Achieving Brand and Affiliate Harmony in Search
Forget brand vs. brand brawls in the search engines. The new UFC: Affiliate vs. brand. In today’s Searching for Meaning…
Search Headlines & Links: October 30, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
Reservation Road: A Study in SEO-based Movie Promotion
As some SEW readers know, some of our experts and bloggers have taken up the challenge to implement a best…
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