- 2,108
- articles
- 2005–2009
- on Search Engine Watch
- Industry
- most covered
Kevin Newcomb
2007
Yahoo Shares Hints on Improving Quality Index
Yahoo search ads have been ranked using a quality index since the launch of Panama. This number is important, because…
SEW Experts: SEO Engineers Keep Agency on Track
There’s a dirty little secret about SEO. Most people have absolutely no idea what we do. In today’s Outsourced column,…
SEW Experts: Local Search for National Brands
National brands that empower their local sales channel can generate more sales, leads, and conversions. In today’s Vertical Challenge column,…
Search Headlines & Links: November 8, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
Getting a Blog’s Benefits, Without a Blog
Don’t want to put a blog on your B2B site? You can still get some of the benefits of blogging…
Google Refines Site Targeting, Adds Bid Options
Google has changed the way it allows advertisers to target ads by site in its content network, and added a…
Local Search at the Pump
Google has struck a deal with gas pump kiosk maker Gilbarco Veeder-Root to implement Google Maps on the company’s Applause…
SEW Experts: Link Building and Brainstorming Content
Nothing’s worse on the Web than upsetting users. Building links using great content can save even the most disastrous site.…
Search Headlines & Links: November 7, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
Fitting Search Into Your Marketing Strategy
There are a few different ways to integrate search into your overall marketing strategy in order to maximize your returns…
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