- 49
- articles
- 2010–2018
- on Search Engine Watch
- Industry
- most covered
Kevin Gibbons
2012
Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic
If you want to increase your search rankings and organic traffic, it’s important that you have a great content strategy…
7 Reasons Content Marketing is Better Than Link Building
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the…
6 Ways to Boost Your Rankings Using Google Authorship
Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This…
How to Create Great Content Without Causing Too Much Controversy
When it comes to optimization, links equal power. Some bloggers and businesses don't care how they get these links. But…
7 Steps to Measure SEO Like Paid Search
Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way?…
Kick-Start Your PPC Campaign in 6 Easy Steps
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze…
2011
Biggest Search Events of 2011 & Predictions for 2012
What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration,…
10 Ways Rehashed Content Fails Your Website
Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize…
WordPress SEO: How to Optimize Your WordPress Site
The WordPress SEO process is similar to optimizing for any website. But with a WordPress installation you can customize many…
25 Tips For Giving Your PPC Campaigns a Boost
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in…