- 40
- articles
- 2012–2015
- on Search Engine Watch
- PPC
- most covered
Justin Freid
2013
How to Implement a Tiered PPC Bidding Strategy
When set up properly a combination of all match types can help you cover the ground needed to drive high…
Facebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will…
New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion
Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better…
Use AdWords Scripts to Streamline Your PPC Optimization Efforts
AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data…
AdWords Top Movers Report: What It Is & What It Should Be
A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed…
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options…
How to Build Links Like an Engineer
Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an…
5 Signs You Need a New PPC Agency
During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency…
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are…
New Technology Enables One-to-One Mobile Targeting
The mobile device is the single device that follows a person around at all times. Targeting capabilities in the mobile…
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