- 40
- articles
- 2012–2015
- on Search Engine Watch
- PPC
- most covered
Justin Freid
2013
Targeting the Over 65 With PPC
Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity…
2012
The 16 SEM Managers You’ll Meet During Your Career
During your career, you’ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet…
Mobile App Marketing Guidelines
Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google…
Guidelines for Running a Successful Competitor Brand Name Campaign
Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there…
How to Use a Twitter Paid Media Campaign to Build a Strong Community
Twitter has developed a unique advertising platform that can be very useful to advertisers. Learn how Twitter can help build…
How To Control Google’s Largest Search Partner: AOL Search
AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of…
Advanced Channel Sequencing
Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding…
Innovative Retargeting Tactics
The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media…
How to Decipher Your Competitors Digital Marketing Strategy
Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your…
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find…