- 40
- articles
- 2012–2015
- on Search Engine Watch
- PPC
- most covered
Justin Freid
2014
How Location Data Can Change Search
Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results.
Have Your Doctor’s Appointment Right in Google Search Results
Google is currently testing a new feature that will allow users searching for medical-related information to connect directly with doctors…
Improved Targeting Available for Bing
As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the…
How to Properly Analyze Ad Text Performance
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from…
How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can…
Black Box Paid Search Ads Showing on Right Rail
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black…
Dive Into Google AdWords New Mobile App Promotion Capabilities
Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide…
Google Improves GDN Targeting With Bizo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords…
Social Advertising Revenues Forecast to Grow 31% in 2014
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014…
How Should You Charge For SEM?
By having an understanding of what goes into a new account, you can choose a pricing model that fits your…
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