83
articles
2011–2022
on Search Engine Watch
PPC
most covered
Author

John Rampton

2011

PPC

Google Refreshes AdWords Location Targeting

The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to…

02 Nov 2011

Industry

Visa & Mastercard Looking into Linking Ad Targeting to Purchases

Two of the largest credit card networks Visa and Mastercard have been looking into ad targeting. Using everything they know…

01 Nov 2011

PPC

Google Keyword Tool Now Ranks Keywords by High, Medium, Low

Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now given a ranking…

01 Nov 2011

Industry

Groupon Sues Ex-Employees Who Now Work For Google Offers

Groupon has filed a civil complaint accusing two former sales managers of taking trades secrets with them when they quit…

26 Oct 2011

PPC

Google AdWords Express Now Available in UK, Germany

Google announced that AdWords Express, launched in the U.S. in July, will now be available to all UK and Germany…

24 Oct 2011

Industry

DuckDuckGo Raises Money From Union Square Ventures

Startup search engine DuckDuckGo raised its first round of funding led by Union Square Ventures, company founder Gabriel Weinberg announced.…

20 Oct 2011

PPC

Google Opens Dynamic Search Ads Program

Google has announced Dynamic Search Ads. Google will index your site frequently for changes, take the keywords from your website,…

20 Oct 2011

Video

Is Google Still Interested In Buying Hulu?

For months we’ve heard rumors that Hulu has been up for grabs, with potential buyers including Google, Yahoo, Amazon, and…

19 Oct 2011

Industry

Google Promotes Online Safety With ‘Good to Know’ Campaign

Teaming with the Citizens Advice Bureau (CAB), Google will promote “safe computer usage” for users. The "Good to Know" campaign…

18 Oct 2011

Industry

September 2011 Search Engine Market Share from comScore, Hitwise

Google’s U.S. search engine market share is back above 65 percent, while Yahoo declined after two months of growth, comScore…

13 Oct 2011

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