83
articles
2011–2022
on Search Engine Watch
PPC
most covered
Author

John Rampton

2012

Industry

Fifth Annual Doodle 4 Google Contest Kicks Off

Children in grades K-12 in the U.S. are invited to enter the fifth annual Google's Doodle 4 Google contest. The…

21 Jan 2012

Mobile

New Mobile AdWords Targeting Options: WiFi & OS Version

Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now…

20 Jan 2012

PPC

AdWords Search and Display Networks Will Soon Get Impression Share Metrics

Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share…

19 Jan 2012

Industry

comScore: Bing Takes No. 2 Spot From Yahoo in December 2011

Bing is finally the No. 2 search engine, according to the latest figures from comScore. Bing which launched in June…

14 Jan 2012

Industry

Holiday Shoppers Hooked on Deals in 2011 [Infographic]

TIPPR, a daily deals website, compiled an infographic which summarizes consumer activity over the 2011 holiday season. 90% of shoppers…

09 Jan 2012

2011

Mobile

Googlebot for Smartphones & Some Useful Stats

Last week Google announced that Googlebot-Mobile now crawls with a smartphone user-agent in addition to previous feature phone users-agents. The…

21 Dec 2011

Local

Most People Rely on Search Engines to Find Local Businesses [Study]

PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish…

19 Dec 2011

PPC

Google’s 20 Largest U.S. Search Advertisers of 2011

IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search…

13 Dec 2011

PPC

AdWords Editor Adds Top-of-Page Bid Estimate Support

The latest AdWords Editor update, 9.7.1, includes top-of-page estimates via Automated Rules, the ability to manage bids based on these…

01 Dec 2011

Social

Facebook Facing Large Fines in Europe Due to Privacy Concerns

The social network is facing more legal action and hefty fines from the European Commission for "eavesdropping" on its users…

30 Nov 2011

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