292
articles
2013–2015
on Search Engine Watch
Social
most covered
Author

Jessica Lee

2014

Analytics

Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the…

14 Apr 2014

PPC

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter…

11 Apr 2014

Content

Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The…

10 Apr 2014

Local

80% of Local Searches on Mobile Phones Convert [Study]

What are people looking for when they search for a local business? What do they expect to find? Do they…

09 Apr 2014

Local

73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent…

08 Apr 2014

Content

Google: ‘How-To’ Tax Searches Increase 37% Since 2012

Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a…

07 Apr 2014

PPC

AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going…

02 Apr 2014

SEO

Google Webmaster Tools Gives More Precise Index Status Data

Google has announced the ability for webmasters to now track indexed URLs for each protocol - HTTP and HTTPS -…

01 Apr 2014

PPC

Marin Software’s Context Connect Helps Advertisers Identify Trends & Take Action

Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed…

31 Mar 2014

Mobile

Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to…

27 Mar 2014

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