292
articles
2013–2015
on Search Engine Watch
Social
most covered
Author

Jessica Lee

2014

Social

How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

Chegg, a company focused on connecting college students to resources, has a seasonal business. Here's how the brand used Twitter's…

26 Mar 2014

Mobile

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

A new Marin report says that if mobile device growth continues at its current pace, it will represent half of…

24 Mar 2014

Industry

Google Konami Code for Desktop Voice Search Unlocks Unlimited Free Searches

Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a…

24 Mar 2014

Social

Twitter Reveals Which Tweets Get the Most Engagement [Study]

Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered…

20 Mar 2014

Analytics

BrightEdge Unlocks Its Massive Data Cube for On-Demand Research

SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful…

17 Mar 2014

Mobile

Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that…

14 Mar 2014

Video

AdWords Changing Video Advertising Options in April

The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold…

13 Mar 2014

Analytics

Moz + Bitly = More Link Data

Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide…

12 Mar 2014

PPC

Google AdWords Adds Consumer Rating Annotations

AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can…

11 Mar 2014

Industry

It’s BrightEdge vs. Searchmetrics in SEO Patent Case

Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a…

07 Mar 2014

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