- 292
- articles
- 2013–2015
- on Search Engine Watch
- Social
- most covered
Jessica Lee
2014
Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that…
360i Agency Says New Technology Reverse Engineers AdWords Quality Score
Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords…
Pinterest Unveils Guided Search for Mobile Devices
Pinterest announced a new way for people to discover the social platform's content through "guided search," which presents various categories…
Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]
Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average…
Can Bing Predict Reality Show Winners?
Bing is using search and social signals to display predictions in its search results for how contestants of popular reality…
Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced…
Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance
Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more…
70% of Consumers Researching Cars Turn to Search Engines First [Stats]
New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to…
SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]
It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports,…
Google Testing In-Store Conversions Tied to AdWords Ads
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched…
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