Jennifer Slegg
356
articles
2006–2014
on Search Engine Watch
Industry
most covered
Author

Jennifer Slegg

2013

PPC

Snickers AdWords Campaign Targets Searchers So Hungry They Can’t Spell

As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target…

02 May 2013

Industry

Patch.com, Huffington Post Dominate Google News Results [Study]

A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that…

01 May 2013

2012

SEO

The Many Shades of Google’s Link Disavow Tool

The disavow tool is a very valuable tool to webmasters who need more control over off-site issues affecting their search…

23 Oct 2012

2006

Industry

New Compliance Manager from Yahoo Publisher Network

Yahoo Publisher Network has launched a new feature that alerts publishers to any compliancy issues within their account, such as…

20 Nov 2006

Industry

AdWords Advertisers Can Site Target Specific AdSense Publisher Channels

As an advertiser, there are often times when you want to site target a particular site running AdSense, but your…

09 Nov 2006

Industry

ClickRiver New Pay Per Click Program from Amazon

Ever wanted to put your ads right on the product page of your competitor’s product at Amazon.com, or wanted your…

02 Nov 2006

Video

Watch Full Length Current & Classic NHL Games on Google Video

As a longtime Vancouver Canucks fan, I can vividly remember the 1994 Stanley Cup Game 7 where unfortunately, they lost…

01 Nov 2006

Industry

Video from Search Engine Strategies AdSense Booth

If you have yet to go to a Search Engine Strategies conference, the Google AdSense team will let you see…

01 Nov 2006

Industry

Google AdWords Releases Website Optimizer for Advertisers

Google AdWords has released a new tool for advertisers to enable them to easily test conversions on varying landing pages,…

18 Oct 2006

Industry

Google AdSense Launches Multiple Channel Feature

For those publishers that do a lot of testing and tracking to increase Google AdSense earnings, you will be happy…

13 Oct 2006