Google AdWords has released a new tool for advertisers to enable them to easily test conversions on varying landing pages, headlines and ad copies. The tool then shows advertisers the testing results, including graphs, allowing them to chose the best converting ad options for their campaigns.
Interested advertisers can sign up for the beta here, although only a small number of advertisers will be accepted. You can also learn more on the Inside AdWords blog.
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
We use cookies to understand how our site is used and to improve it. Cookie policy