- 44
- articles
- 2011–2015
- on Search Engine Watch
- SEO
- most covered
Guillaume Bouchard
2013
How to Start Building Your Author Rank: 6 Best Practices
Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank…
How to Make Video a Successful Part of Your Content Marketing Strategy
When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining…
Content, PPC & SEO: New Year, New Tricks
Business is cutthroat, and so too should be your marketing plan. Become adaptive, making content changes on the fly. Monitor,…
2012
Build Relationships, Not Links
Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the…
B2B Content Strategy: How to Ensure Your Content Stars Align
Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content…
The 70/20/10 Model for SEO & Content Excellence
While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term…
Content is King & Other White Lies We Tell Ourselves
With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs…
Inbound Marketer’s Tool Belt: 23 Free Browser Extensions to Streamline Your Job
With all the demands on a marketer's time, there’s a real need to streamline all the busywork so we can…
Using Google Analytics Dashboards for Better Insights
Analytics dashboards allow you to grab bits and pieces of data from various reports and collect them all into one…
3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real
Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have…
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