- 40
- articles
- 2007–2015
- on Search Engine Watch
- Local
- most covered
Gregg Stewart
2008
Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online…
Making the Most of Your Local Search Marketing Dollars
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these…
Getting to Know Local SEO
Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are…
6 Tips for Aligning Your National, Local SEM Efforts
The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search…
The Local Advertiser of Today and Tomorrow
Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner.…
Creative Messaging in a Direct Response World
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web…
Winning the Local Search Battle – Part 2
Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to…
Winning the Local Search Battle
Consumers are shifting from "what to buy" category searches to "where to buy" phrases. With that specificity comes a higher…
Avoid the Pitfalls of Mobile Marketing
The advertising potential of mobile now resembles that of the early days of the Internet in both variety of search…
Leveraging Traditional Media Placements in an Online World
Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media…
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