42
articles
2010–2014
on Search Engine Watch
Industry
most covered
Author

Eli Goodman

2011

Social

Social SEO – Facebook & Twitter Best Practices

Social media has gotten big enough that it can directly contribute to the ranking of your website and pages. Don't…

19 Dec 2011

Social

Online Pinboards – Is This the New Way to Facebook?

A new social networking phenomenon is emerging: online pinboard sites, led by Pinterest. These sites represent your wants, desires and…

12 Dec 2011

PPC

Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more…

14 Nov 2011

Industry

The NFL & Fantasy Football: A Match Made in Search Heaven

The relationship between the NFL and fantasy football is obvious, but search marketers must understand the subtle but important differences…

17 Oct 2011

Industry

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Search engines be improvin' th' quality o' the'r results in a way that be helpin' t' fill th' void once…

19 Sep 2011

Industry

Searcher Demographics – We Are What We Search

Whether it’s Google+ vs. Facebook, Android vs. iPhone, or Red Sox vs. Yankees, searcher demographics can be valuable for your…

22 Aug 2011

Industry

Summer Travel Search: Are We There Yet?

Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This…

25 Jul 2011

Mobile

6 Keys to Mobile Search Marketing Success

Your paid mobile strategy requires separate targeting. Avoid costly mistakes by not lumping desktop and mobile search together without taking…

02 May 2011

Industry

Battle of the Browsers: Impacting Search Share

An investigation into whether affinity for a particular browser makes you more or less likely to engage with certain search…

04 Apr 2011

Industry

Q&A Search: Who, What, Where, When, Why & How

Each of these question search terms tell their own story. A look at why the consumer experience on your website,…

07 Mar 2011