- 42
- articles
- 2010–2014
- on Search Engine Watch
- Industry
- most covered
Eli Goodman
2011
Weather Forecast? Don’t Know, Check Google
While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search…
Ham Wars: How Search Impacts Your Dinner Table
Search marketing opportunities abound for food manufacturers and retailers to acquire customers online. But they need to consider the logistics…
2010
10 Top 10s for 2010: Search Year in Review
ComScore data reveals which search terms this year drove click-throughs to websites, sorted by industry.
What Role Should the Government Play in Our (Searching) Lives?
An analysis of three years of queries reveals that search plays an important role in providing citizens with government-related information…
Universal Search: Not All Blends are Created Equal
Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact…
Navigational Search: Turn Right at the Big Chicken
When searchers are in unfamiliar territory, search phrases that double as a website address are great navigation tools. An enormous…
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser’s Campaign
Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these…
How Search is Making us Smarter
Online search has clearly evolved to become the de facto answer delivery system for our questions. How search opens learning…
Co-Creation & Search: It’s All About the Customer
How listening to the crowd can enhance your online branding strategy.
What History Tells us About Facebook’s Potential as a Search Engine, Part 2
The search behaviors developing on Facebook suggest it has the potential to become a viable search engine, and possibly even…