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Danny Sullivan
2004
Google Posts New Ad Guidelines
In September, I wrote that Google was going to finally expand publicly its guidelines covering ads. Those new guidelines have…
Overture Considering Flat Rate Pricing
I’ve written before that we’ll see a move away from bidding on keywords in favor of paying for leads, regardless…
Questions For Yahoo Spam/Content Police?
Tim Converse manages Yahoo Search’s “content classification” group. Those are the people who among other things try to automatically determine…
Googlewhacking Adventure Comes To New York
Last year, a search marketing colleague from the US came out to visit me here in the UK. After showing…
Google-BellSouth Partnership — Not Quite Revolutionary
AdAge examines the new Google-BellSouth deal to explain why the two partnered: Why the Google-BellSouth Yellow Pages Deal Happened. Frankly,…
Desktop Search & The Search Marketer
Fredrick Marckini weighs in on how desktop search may impact search marketing: Google’s Desktop Search Could Change SEM Forever, from…
AOL: Personal Search Will Come
AOL has said before it plans to do things in terms of personalizing the search experience. This article from IDG…
Most Search Marketers Unsophisticated
Another bit of catch-up from last week, news of a report from JupiterResearch that finds search marketers still have a…
The Search Engine Update – Number 184 – November 2, 2004
Search Engine Watch editor Danny Sullivan's recap of top search engine stories from late October 2004.
The Sophisticated Search Marketer
A new report from JupiterResearch finds that many search marketers have yet to become sophisticates in how they conduct search…
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