- 37
- articles
- 2015–2017
- on Search Engine Watch
- Mobile
- most covered
Andy Favell
2016
Should you use a hamburger icon on your mobile menu?
The three-line 'hamburger' menu icon receives a lot of vitriol. It is variously described as “controversial”, “notorious” etc. but it…
M-commerce: has the mobile web finally won?
Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases…
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized…
When will responsive websites respond to user context?
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites…
Why and how to comprehensively test the mobile usability of your site
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the…
The three Us of mobile design: UX v usability v UI
Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the…
Mobile design and the art of doing one thing well
It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy, written when the…
Understanding the mobile customer journey
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for…
How mobile transformed an 80 year-old catalogue retailer
In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an…
The key ingredients of mobile design and UX methodology
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow…
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