- 37
- articles
- 2015–2017
- on Search Engine Watch
- Mobile
- most covered
Andy Favell
2016
Why user testing is the most important part of mobile development
The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing)…
Best practice tips for developing an enterprise mobile app
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business…
The pros, cons and politics of hybrid mobile apps
A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript –…
How to market your mobile site or app without spending a fortune on ads
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile…
Formulating a go-to-market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It…
How to prove your mobile site or app will deliver ROI
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here…
2015
Strategy advice for designing and building a mobile-friendly site
A mobile-friendly site (or app) is not an end; it is a means to that end.
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