- 36
- articles
- 2010–2013
- on Search Engine Watch
- PPC
- most covered
Alex Cohen
2011
How Social Media Affects Paid Search
As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen…
3 Tips to Use Paid Search for a Complex Sale
Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to…
PPC vs. SEO: Paid Search as Your Organic Competitor
The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at…
The Dawn of Paid Search Without Keywords
We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key…
2010
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3
A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2
There have been many changes to paid search this year. Here are some tips on how to get started with…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1
Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First…
3 Holiday PPC Tips for Black Friday (And Beyond)
Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These…
43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of…
Making the Leap: The Paid Search Marketing Toolbox
No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right…
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