- 36
- articles
- 2010–2013
- on Search Engine Watch
- PPC
- most covered
Author
Alex Cohen
2010
PPC
3 Techniques to Avoid the High Cost of Free Search Marketing Tools
Don't let people, process, or platforms stand between you and better paid search results. A challenge to all SEWatch readers.
PPC
The Google Tax: The High Price of Free Search Marketing Tools
The limits of Google's conversion based products, and why you just may not want to give Google the keys to…
PPC
Why Google Wants to Eliminate Bidding In Exchange for Your Profits
How Google is removing CPC and bidding from paid search and the implications of these changes.
PPC
Google Wants Your Profit Margin, Should You Give It To Them?
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your…
PPC
Paid Search Freakonomics: Finding and Ostracizing Losers
Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here…
PPC
The Rise of Universal Paid Search
2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go…
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